Reading "The Alibaba Management Model"

     When Alibaba is mentioned, I think of the business elite, Jack Ma. I feel compelled to describe him.

    Jack Ma, born in the 1960s, came from an ordinary family on the beautiful shores of West Lake in Hangzhou. His deep-set physique revealed a mischievous grin, making him look somewhat eccentric. Even in his childhood, Jack Ma was a hero who would go to great lengths for his friends. "Helping those in need" was a defining characteristic of his youth. He often got into fights for others, all for his friends and for loyalty, in his own words. At school, however, he was a troublemaker, his grades were terrible, but he consistently excelled in English, laying a solid foundation for his later success.

    Jack Ma's childhood cannot be described as "lucky." But this luck was largely self-created. He took the college entrance exam three times, scoring from 1 point, 19 points, and finally 79 points, surprising many. However, his scores were still below the undergraduate admission line. Yet, a stroke of luck fell from the sky, and he seized it. Because of his outstanding English major, he was admitted to the undergraduate program of the Foreign Languages ​​Department of Hangzhou Normal University. On campus, Jack Ma was as young and impetuous as many of us, but he wasn't lost. He wasn't an exceptionally diligent student, yet he still managed to rank among the top five in his English major. Therefore, he devoted most of his energy to his studies outside of academics, participating in various student clubs and running for student council president. It was during this time that his communication skills, expression abilities, and network of connections were honed.

    Jack Ma didn't waste his first 20 years of life; instead, he seized every opportunity to change his destiny, ultimately becoming an internet elite more than a decade later.

    Jack Ma once said: "Entrepreneurs have no way back; the biggest failure is giving up." Today is cruel, tomorrow is crueler, and the day after tomorrow is beautiful, but most people die tomorrow night, so everyone should not give up on today. Faced with various uncontrollable changes, true entrepreneurs must know how to embrace them with optimism and initiative. Of course, change is often painful, but opportunities are often gained through the pain of adapting to change.

    He was once deceived by a small American fraud ring, but a glimmer of hope appeared in his despair, revealing a business opportunity—the hope of the internet age. While many companies focused on large corporations, Alibaba abandoned the "whales" and embraced the "shrimp," pioneering services for small and medium-sized enterprises (SMEs), simultaneously "milking" and "feeding" them. This blue ocean strategy propelled Alibaba to become a leading force in the internet world, galloping to the forefront of global development. Just over a decade ago, Alibaba was an unknown small company; today, it boasts the world's largest B2C SME trading website, with Taobao surpassing Amazon and eBay to become the world's largest e-commerce platform, and Yu'ebao serving hundreds of millions of netizens, creating China's largest internet community of the wealthy.

    Alibaba's success is inseparable from the correct leadership of the unconventional Jack Ma and the assistance of his many friends. Ma once said: "If you're not prepared to stumble a hundred times on the entrepreneurial path, don't start a business; if you're not prepared to be rejected and even ridiculed countless times, don't start a business; if you're not prepared to be abandoned by the whole world, don't start a business." He himself was manipulated by telecommunications companies and abandoned by investors. It was precisely because of these hardships that he learned the rules of the business game and became increasingly mature. Therefore, on the entrepreneurial path, hardship is our best friend. He is an unconventional person, far-sighted, and his ability, in management terms, is called 'team building.' Alibaba boasts an elite, dream team—the 'Eighteen Arhats,' the cornerstone of the Alibaba empire. They shared joys and sorrows with Jack Ma, never abandoning him, snowballing their success, dividing the pie, and gradually transitioning to the world's largest and most active online trading market.

    I. Management Model:

    1. Treat friends as prey (customers), developing a regular customer strategy. (Trademarks are intangible assets, advertising is commodities, the market is a resource)

    2. An unconventional management model. (Treat yourself as a sacrifice, abandon the 'whale' for the 'shrimp,' prioritize 'sales' and 'winning,' Alibaba's TrustPass platform)

    3. New concepts, new innovations.

    II. Evaluation:

    Forbes: He has the physique of Napoleon, and even more so, the great ambition of Napoleon! It was this Napoleon-like figure who built the "first internet empire."

    And I: a seedling hatching from its shell, nurturing hope, my unwavering promise stirring the world.

    III. Recommended Books on Management Models: Alibaba, Foxconn, Gree, New Oriental, Suning Management Models.